We hear a lot about the power of storytelling in marketing - how are you going to use your own success stories to get more perfect clients?

Social proof is more than just celebrity endorsements. When you bought your laptop, did you look at the ones with no reviews?

How do you write a really attention-grabbing case study that will help you squeeze every last drop of goodness from your favourite...

Employing someone who knows nothing about your industry might sound bonkers, but it's probably exactly what your business needs.

How hard is it to write your own stuff? I mean, with a lot of researching and investment I could rewire my house. Probably.

It’s easy to forget that most people aren’t familiar with industry-speak and acronyms. The best copywriting makes people feel good...