Katy McKayFeb 85 minHow to End a Project So You Get More BusinessHow you finish a project for a client is as important as how you start. Providing your client with an amazing offboarding experience can...
Katy McKayJun 30, 20214 minDoes my service-based business need case studies?We hear a lot about the power of storytelling in marketing - how are you going to use your own success stories to get more perfect clients?
Katy McKayMay 28, 20214 minHow social proof helps you attract more studentsSocial proof is more than just celebrity endorsements. When you bought your laptop, did you look at the ones with no reviews?
Katy McKayApr 29, 20212 minThe dos and don'ts for writing a cracking case studyHow do you write a really attention-grabbing case study that will help you squeeze every last drop of goodness from your favourite...
Katy McKayMar 12, 20202 minWhy hiring someone clueless might be the best thing you ever do for your business Employing someone who knows nothing about your industry might sound bonkers, but it's probably exactly what your business needs.
Katy McKayJan 28, 20202 minCopywriting: what is it? Is it for me?How hard is it to write your own stuff? I mean, with a lot of researching and investment I could rewire my house. Probably.
Katy McKayJan 17, 20203 minHow to speak so your customers understandIt’s easy to forget that most people aren’t familiar with industry-speak and acronyms. The best copywriting makes people feel good...